When it comes to listing accomplishments on a resume, many candidates undersell their own work by not providing enough detail. While increasing sales is good, showing the how and why will increase the impact of your statements and demonstrate a wider range of skills.
Using the same story, this example shows more of the candidate’s skills and accomplishments. The extra details show that he initiated the project, earned approval from upper management, led a team and launched a marketing campaign with successful results in a short period of time.