One great way to show your earnestness to matriculate is by showing how you’ll take advantage of your dream school’s location.
For example, if there are companies in your school’s city that interest you, mention how you’ll have a chance to seek specific internships. Are there events nearby that are relevant to your interests and career goals? Mention how you’ll have the chance to attend these events if you’re admitted. Is your school located at an international business hub? Mention how you’ll be able to network and meet future partners and employers.