Letters of Recommendation

There are a couple areas to improve in this statement. Firstly, the recommender makes statements about the candidate without providing evidence. Anyone can claim to be a great leader, but these claims won’t be credible without an example.

The second issue is the recommender’s use of excessive praise and absolute statements. Using terms like “exceptional”, “perfect”, “always” and “strong” can be seen by the AdCom as over-the-top or exaggerated, which in turn weakens the credibility of the statements.

By picking only one or two examples and providing stories to back up his claims, the recommender has demonstrated the candidate’s value to the AdCom. For each statement made, the recommender has provided proof, strengthening the impact of his statements. The recommender also quantified the candidate’s impact using numbers and percentages. Quantifications are the best evidence of a candidate’s value, as there is no ambiguity to an increase in sales.


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